Counsel
Your firm's next client
is mid-scroll right now.
Counsel turns law firms into scroll-stopping brands — reels, carousels, and LinkedIn threads so sharp your competitors will ask who made that.
Walk the gallery.
Every frame below is a real firm. Real numbers. No stock metrics.
Harrington & Associates
From 400 followers to a waiting list.
Strategy Note
We rebuilt their entire content identity around one idea: the firm that fights back. Three reels, two carousels per week. Every post told a story from intake to verdict.
400 Instagram followers, zero LinkedIn presence, $0 from social referrals.
Nakamura Estate Law
Estate planning went viral. Twice.
Strategy Note
Estate content is notoriously dry. We made it urgent — "what happens to your house if you die without a will" outperformed every post their competitors had ever made.
Generic stock-photo posts, 1.2% engagement rate, no video presence.
Okonkwo Criminal Defense
The attorney Atlanta couldn't stop watching.
Strategy Note
Short-form video built entirely around demystifying criminal defense — what a bond hearing actually looks like, what "discovery" means in plain English. Education as authority.
No video content, 0 reels, relied entirely on referral network.
Not another agency that
learned law on Wikipedia.
Three agencies before us. We know. They called your practice area "the legal space." They used the scales of justice icon. They scheduled posts at 9am on Tuesday and called it a strategy.
We speak deposition, not buzzword.
Our writers know the difference between a retainer and a contingency fee. Between a motion in limine and a summary judgment. That fluency is what makes your content credible to the clients who vet you hardest.
Content built for conversion, not vanity.
Follower counts are vanity. Inbound consultations are revenue. Every piece we create has an intent — awareness, trust, or urgency — mapped to where your prospect is in their decision.
Capped intake. Always.
We take on eight firms per cohort. Not because we can't scale — because quality collapses when attention splits. You get a strategist who knows your docket style, not a content mill that forgot your name.
Platform-native, not platform-agnostic.
A LinkedIn thread and an Instagram reel are not the same content in different aspect ratios. We build natively for each platform — algorithm, format, and audience psychology are all different.
Trained negotiators
don't give compliments lightly.
"I've tried three agencies. Two of them called personal injury 'accident law' in the first draft. Counsel wrote copy that made my paralegal ask if I'd hired a ghost-writer. I hadn't. That's the point."
Marcus T. Holloway
Managing Partner, Holloway & Reed LLP
"Estate planning is a hard sell on Instagram. Counsel figured out the angle — urgency without fear, authority without arrogance. Our Q4 consultation bookings were up 51%. I stopped asking how."
Priya Sundaram
Sundaram Estate Law · San Jose, CA
"My competitors have been practicing longer. They have more reviews. But I'm the one people recognize from reels. Clients walk in having already decided. That's what Counsel built for me."
Darius Okonkwo
Okonkwo Criminal Defense · Atlanta, GA
Eight firms. One cohort.
Three spots left.
We cap every cohort at eight firms. Not a sales tactic — a quality guarantee. When the eight slots fill, the next cohort opens in 90 days.